Goal: To develop a website and blog for the nonprofit that would provide a voice for the social movement advancing human rights in the Presbyterian Church (U.S.A.). To establish an editorial board to write content on the blog.
Role: I worked with the executive director and national board of directors to develop the brand identity, create the WordPress site and integrate it with social media platforms. I also established a 12-member editorial board to write content for the blog.
Result: The website served as the voice of the movement leading up to the historic votes at the 219th, 220th and 221st General Assemblies of the Presbyterian Church (U.S.A.). Based on Google Analytics tracking, over 100,000 people visited the website, 22% of them repeat visitors.MoreLightPresbyteriansWebsite
Plans to establish the editorial board.EditorialBoardPlanning