I developed key messages to orient content marketing to first-year students. After interviewing staff about messaging to first-year students, I distilled the interviews into key messages and tested them with student focus groups.
First Year Success Key Messages
At First Year Success, we believe in your success. We focus on helping you thrive in key areas: creating healthy financial habits, accessing financial resources, connecting with campus opportunities and realizing your potential and dreams. The Cowboy Code guides our work together:
- We end the day knowing we gave it everything we had.
- We dream as big as the sky.
- We know challenges come with pain, but pain will not win.
- We have a passion to do what’s right, even when it’s hard.
- We stand for what matters, even if we stand alone.
- We finish what we start.
- Being a Cowboy isn’t in our clothes, it’s in our character.
We’ll help you brainstorm ideas that work best for your unique personality, needs and situation. You’ll leave our office with an achievable, sustainable plan to help you with the personal and financial challenges of college life.
You can focus on earning good grades and enjoying your new OSU friends when there is less anxiety in your life. We’ll help ease the anxiety by empowering you with a solid financial plan and the tools to navigate college life.
When you feel connected to the campus community, you’ll be motivated to work hard and finish college. We’ll assist you in getting connected with campus resources to find a community that’s perfect for you.
Don’t be shy about addressing financial hardships and difficulties connecting to college life. Addressing challenges early in the semester gives you more time to solve them and we have greater resources to help you succeed.