More Light Presbyterians

I facilitated the rebranding of the nonprofit organization with the executive director, national board of directors and graphic artist.

Brand Rationale

The Brand Rationale, reflecting God’s heart, guides brand development and execution, sets a baseline tone, and becomes the springboard for the expression of the entire brand. It’s an emotion that resonates throughout our work.

BUILDING A CHURCH THAT REFLECTS GOD’S HEART

At More Light Presbyterians, we see the reflection of God’s heart most clearly in the communion elements of bread and wine. These elements express the welcoming church movement and the theology and practice of the open table. The bread of communion comes together from a diversity of grains and the cup is shared. The elements express Christ’s hospitality to all.

Logo

Final logo based on brand rationale.

Rebranding Process